14 of November of 2024

Set Up GA4 Events with Tag Manager Dashboards

Isaac Correa

Isaac Correa

Google Analytics

Productivity & Automation

Set Up GA4 Events with Tag Manager Dashboards

Understand how users interact with your site, tracking custom events like clicks on a call-to-action (CTA)

How to Set Up Custom Events in GA4 Using Google Tag Manager: Full Guide

Introduction

Step 1: Log in to Google Tag Manager (GTM)

Step 2: Create a New Tag for the Event

Step 3: Configure the Tag

Step 4: Set Up Event Name and Parameters

Step 5: Set Up Triggering for the Event

Step 6: Save and Test Your Tag in Preview Mode

Step 7: Publish Your Tag in GTM

Step 8: Verify Your Event in GA4

Step 9: Optional—Mark the Event as a Conversion in GA4

Step 10: Creating a Dashboard in Looker Studio for Custom Events