GA4 + Google Ads Dashboard for Looker Studio

General
Description

Google Ads reported 52 conversions last month. GA4 reported 34. You have been asked to explain the difference more than once. The gap is not a bug — it is attribution. Two platforms counting by different rules. Neither number alone is enough to make a good budget decision.

This GA4 and Google Ads Looker Studio dashboard puts both in the same view, permanently.

Questions you can answer with this dashboard:
Which campaigns are driving the most on-site conversions — not just ad-attributed ones?
Where is the gap between what Google Ads claims and what GA4 records?
Which campaigns have high CTR but users leave immediately after the click?
Are ad-driven visitors behaving differently on-site than organic visitors?
Which campaigns have the best ROAS when measured by actual GA4 revenue?

What's inside:

Campaign Performance. Spend, ROAS, CPA, impressions, clicks, and conversions by campaign and by keyword — the metrics that tell you whether your budget is working at the level where you can change it.

Post-Click Behavior. Bounce rate by campaign, session duration, pages visited, and on-site conversion events from GA4. A campaign with strong CTR and 89% post-click bounce rate is a landing page problem, not a bidding problem. This view makes the distinction immediate.

Attribution Comparison. Ads-reported conversions alongside GA4-reported conversions in the same row. The reconciliation conversation with clients becomes a structured part of reporting instead of a recurring surprise.

Audience Segmentation. How ad-driven visitors behave on-site compared to organic visitors — whether targeting is finding people with intent or people who browse and leave.

For Search Console rankings alongside GA4 and Ads, the All-in-One Dashboard combines all three with Smart Interpretations included.

Connect to GA4 and Google Ads in under 2 minutes. No coding required. One-time purchase — no subscription, no monthly fee.

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